About What If Advice + Accounting

What If Advice + Accounting is a licensed financial advice and accounting firm with offices in Brisbane (Toowong and Grange) and Melbourne, advising more than 1,000 clients across Australia. The firm pairs financial advice and accounting under one roof so clients get joined-up strategies across retirement, investments, superannuation, insurance, tax and business structuring.

Meet Benjamin Collins

Benjamin Collins is a Senior Financial Adviser and the founder of What If Advice. After several years with larger organisations including CBA, AMP and Suncorp, Ben started a boutique advice firm in 2017 so he could spend more time with each client on their specific goals.

He has a keen interest in helping early accumulators and small-business clients on their journey towards financial independence, and specialises in helping clients build a solid financial base — understanding their cash flow, having a retirement fund that meets their needs, and being financially protected against unforeseen events.

You can verify Ben's registration on ASIC's Financial Adviser Register, view his LinkedIn profile, or read his full bio on whatifadvice.com.au.

The wider team

Ben is joined by fellow advisers including Luke Morris and Leigh, plus an accounting and client-services team. Across the practice, six licensed financial advisers and a Chartered Accountants ANZ-affiliated accounting team have filed more than 2,000 tax returns and support over 200 business clients.

What clients value

Across Google, Adviser Ratings and Facebook, clients consistently highlight a few themes: clear explanations of complex topics, genuine care, tailored strategies, and being approachable and easy to deal with. You can read a selection of reviews here or follow the links to the original platforms.

Credentials & compliance

• WIAA Pty Ltd and What If Advice Pty Ltd are Corporate Authorised Representatives of Beryllium Advisers Pty Ltd.
• What If Advice Accounting Pty Ltd is a registered Company Tax Agent (26307547) with the Tax Practitioners Board.
• Credit services are authorised under Australian Credit Licence 389328.
• Liability limited by a scheme approved under Professional Standards Legislation.

Locations

• Toowong: Level 3/54 Jephson St, Toowong QLD 4066
• Grange: 3 Days Rd, Grange QLD 4051
• Melbourne: 3 Albert Coates Lane, Melbourne VIC 3000
• Phone: 1800 942 843